Keep B2B customers coming back with these gamification ideas: As a marketer, it’s hard to create and maintain a thriving B2B brand community. These gamification examples will help you use game tactics for big results. Do you know how to reward them? By incorporating game mechanics into their marketing campaigns, they were able to increase trial usage by 40% and conversion rates by 15%. Increase Engagement and Improve Customer Experience with Gamification. However, as urgent as it is, two questions remain: How to use gamification in B2B sales? Interactive email elements that drive engagement, IBM’s Innov8 platform “gamified the training process and became an instant hit within a few days of going live… For IBM, Innov8 was the top lead generator.”, “For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.”, Build community & engagement into your virtual event: 7 ideas being tested right now, Place Branding and Story-Doing: The New Experiential Marketing, The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content, The B2B Marketer’s Roadmap to Marketing and Sales Success, Simple games like trivia, or more complex games like a scavenger hunt via geolocation-enabled app, Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign, Interactive product image carousels controlled by the email recipient, Accordion features to make long-form emails more compact, Surveys, polls, and UGIC (user-generated interactive content), One of the earlier success stories comes from 2009, when. The combination of these two trends triggered an urgent need to create fun and game-like work experiences in sales organizations. But hopefully by now, we’ve also learned to cope. For, example, your sales and marketing team could enhance its current way to acquire new as well as retain and engage existing customers by embedding game mechanics into current processes. A rookie mistake is to overlook the need to align the objective of the game with the purchase complexity of the business deals. They are a great way to visualize individual as well as team performance. 1. This defense institution is using some very well crafted training games leaked to the … Gamification is a great alternative route to providing the value that in-person events are typically known for. Gamification is the application of game mechanics by organizations in order to achieve business objectives. B2B gamification: Three key points. First of all, what is gamification? And, therefore, it should come as no surprise if you see your competitors embrace the concept. ), what’s a marketer to do? Gamification is of great use to areas of business which depend on engagement and motivation – for instance training, project management, recruitment or marketing. Here you will find integrations that will enrich your experience. 5. Players can earn and accumulate multiple certificates/badges once they reach several levels. And yes, that includes your B2B prospects! Has your B2B brand already implemented email automation for lead generation? And what are the core components of gamification? Interactive Leaderboards. How else am I supposed to forget about the virus for a moment, let loose, and connect with people over an activity? It’s a full-on necessity at this point! In the case of complex sales teams; collaboration, teamwork and customer understanding are behaviors you should be rewarding. If you offer an online community, you want that community to … Dive in … Wondering if you can apply gamification in B2B sales? A little bit of friendly competition can go a long way towards increasing … Initially, candidates are asked to fill an online profile with their real data and become a part … Nonetheless, you also know that salespeople do not always embrace new selling activities and behaviors enthusiastically. The third and last way to use gamification is to support your sales change management efforts. Innov8 is a part of an academic initiative by IBM to explain business process management (BPM) to students across universities in America. For more details, you can listen to the entire story: "B2B Gamification: how Autodesk used game mechanics for in-trial marketing". In the last number of years, we only had one example of a law firm implementing a supplier ranking system with full transparency. 4 Select game mechanics.. Game mechanics describes the components of a game — the tools employed by game designers to generate and reward activity among players (or, in the case of a gamification program, customers, employees, or other users).Most gamification programs leverage game mechanics in one way or another. Here are 5 brilliant examples of E-commerce gamification that can get you up to speed on how the experts are playing it. The campaign may be over now, but the game is still being played and shared online - showing how investing in gamification is more than worth it. Like an event, it fosters interaction and high levels of engagement. As Homer Simpson so succinctly put it: “money … An urgent need to align the objective of the business deals by two of the mistakes! Been integrated in its lead generation and management process was the top lead generator enough motivate... Your experience all-encompassing experience know, change involves the adoption of CRM tools or adherence to a new process... 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