August 2008
Monthly Archive
Fri 22 Aug 2008
As an affiliate marketer, we have to find a market before we can promote certain products. By finding a market first, we will save us months or even years of wasted efforts. After you have find your market, the next thing that you have to do is to find your niche market. A niche market is a specialized portion of a larger market. You have to find your niche market because you will have a better chance of selling or promoting a merchant’s product, if it is a niche market. You will have less competitor, more targeted market and you can be a master in your niche market easily because the topics have been narrowed down. But how are we going to find our own niche market? There are several methods that we can use to find our niche market. Among the method that we can use are:
1)Brainstorming Strategy
You can start finding your niche market by using your brainstorming sessions. These are ideas you or someone one around you come up with. Start from your surroundings and environments. Start from the topic that you have interest in. Thinks of an area that you do not know but you would like to learn
2)Big Picture Market Strategy
You have to look at the big picture when applying this strategy. Do some research at a Market Portal Site such as Clickbank, Amazon, Froogle or at the offline resources like your local newspaper. Sort through their top ten list, advertisements and other piece of informations that you can describe as hot seller. Try to make any connections with your choice of Market.
3)The Root Keyword Strategy
A root keyword is a word entered into the search engines that people use to find what they are looking for. Don’t forget to use “related keywords to discover more subniches. Tools that you can use are Wordtracker, Overture, Keyword Empire to name a few.
With a niche market you can serve better to your customer because you can become a master on the niche market easily. People attending your niche market is already your target market. The possibility for them to buy from you will be greater than you targeted your product to a broad market. People have more trust in you and eventually will buy from you. With the method stated above, start searching your niche market and start serving your target market with your valuable knowledge.
Fri 15 Aug 2008
To be a Super Affiliate, we have to find ways to maximize our sales and our commissions. We have to have find ways to offer a relevance product to sell to a targeted market. We can do this by doing market alignment with our affiliate product. There are few steps that we should take to get a relevance product to our targeted market. Among the steps are:
1) We have to identify the affiliate niche market
The more targeted market (niche), the better we can serve our future customers. This is because the topic that we will presents to the market is being narrowed down to a specific sub topics. We as a seller or a marketer have the ability to master the product better and eventually present it to our market. We will gain trust from the market and we can have a better advantage from our competitors.
2) Zoom into MINI affiliate niche market
After you have found your niche market, try to narrow down a little bit more about the topic that you chose. For example “swimming” is a “broad market”, “Swimming lesson” is a niche market and “Breaststroke Swimming Lesson” is a mini niche market. The reason we zoom into mini affiliate market is so obvious, we want to have a better advantage from our competitors in terms of knowledge, presentations and less competitors serving the mini niche market.
3) Find targeted affiliate programs within the mini niche market.
After we have identify our mini niche market, we have to find targeted affiliate program within the mini niche market. You have to have evaluate your affiliate programs based on many criteria. Among them are:
i) Does it match your targeted audience
ii) Determine the commission structure.
iii) Check to see are there any affiliates tools given by the merchant.
iv) Take a look at the sales copy. Put yourself as a customer. Evaluate the sales copy to yourself as a customer point of view.
v) Promote a good product. Do not sacrifice your marketing reputation for short term commissions.
There are few other ways for you to maximize your affiliates commissions. The most important thing for you is that do not be lazy to do some initial research before you start any affiliate program(s). You initial research will save you months, or even years of time and wasted efforts.
Thu 7 Aug 2008
The whole idea of this article is based around kind of a cross promotion strategy, which is nothing new products wise, but when we look at it in terms of the five main resources you’ve been gathering it becomes a different matter entirely. The four main resources that you have been gathering are Your Lists, Joint Ventures, Affiliates and Long Term Customers. We’re planning to do take the whopping promotion power of the big four, tie them together and double what they’re doing for you without bringing in anyone new. We’re simply referring each type of member to different sections.
1) Your Lists
So first up, lets start with your list. Think first about what your list is. It’s your first contact, and it contains pretty much everyone that’s passed through the system you’ve set up, from the freebie hunters, to the people that didn’t know what they signed up for, those who had friends that signed them up for a joke, and of course those who are going to progress through the circle and make you a whole load of cash in several different ways. It’s the most numerous of all the five resources, and is also in this instance of the lowest quality compared to the other four, however is essential if you want to fill the higher ranks.
2) Joint Ventures
Do not relegate your joint venture prospects to those who visit your website, and the individuals you pick out through the top performing affiliates, but to actively seek them through your list. The reason we’re doing this is simply because there’s a good chance someone will be out there that won’t progress down your line of resources otherwise. If they’re experienced, have a big list of their own, or the ability to get in touch with your target market, you’re going to miss out if you’re not telling them that you want their services.
3) Affiliates
Don’t think that gaining affiliates is all about that little button at the top of your sites with 80% for affiliates written in big letters. Hey, we spend money to promote free products to build our lists all the time, why can’t we do the same for our affiliates? Well we can, and to be honest, one good affiliate is more valuable than a hundred subscribers, even a thousand subscribers in my eyes, for the simple reason that they may have an audience of tens or even hundreds of thousands on their lists that they’re willing to give you access to. Imagine the resources that would land in your lap, and the power you’ll have for future promotion when a few ads like that start to go out.
4) Long Term Customers.
Moving on swiftly, lets look at the probably the most important part here, and that’s turning your customers into long-term customers, or big buyers. Now just because they’re in this phase and haven’t bought your first high ticket item after standard follow-up procedures, doesn’t mean they’re useless, and will only ever buy the fifty dollar products from you. Far from it, but it does mean one of three things. Either there was a gap in your marketing system that they fell through, whether it was your intro product, your ad copy or your sales letter, or they couldn’t afford to purchase the larger product, or finally they weren’t interested in what you had to offer.
For those reasons, you have to make sure to cater to all of them when you launch your next products. They will receive your small intro product, and as a follow-up to this they will also receive your larger high-ticket product. This is important here, because if they didn’t purchase your first high priced product, you’ll want to get them in at the bottom again before you do anything else, and have them move through your intro product up to the bigger product. If your first time around was shoddy, they’ll know your game, and not buy into the second fresh new product line you’ve set up, and never move through to buy high-ticket items from you.
Now you have the method to get endless profits without spending a single penny by using the power of cross promotions. Take care of your 4 resources and they will take a good care of you. Good Luck!
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